Riot Games announces that they are ending their promotion partnership with Prime Gaming.
Amazon Prime Gaming is a service whereby players can get in-game content in many partnered games. One of the significant Amazon Prime Gaming partners is Riot Games. With Amazon Prime Gaming, players can earn free rewards in all of Riot Games’ IPs. These games include League of Legends, Legends of Runeterra, Wild Rift, Teamfight Tactics, and VALORANT.
Each game offers unique rewards for their players. Most notably, in League of Legends, players could get the premium currency or RP for free just by claiming the prime rewards. Additionally, players have also gotten an entire free champion skin in Wild Rift.
Furthermore, Amazon is one of the consistent partners of Riot Games when it comes to esports. It is common nowadays to see Amazon promotions in League of Legends Worlds or Valorant VCT.
With that said, Riot has recently revealed that Amazon won’t be renewing the Prime Gaming promotions with Riot Games.
Read more: Riot Will Address Smurfs in League of Legends At The Start of 2024.
No More Prime Gaming Loot In Riot Games IPs
As mentioned before, Riot has recently confirmed on Twitter that Amazon Prime Gaming won’t be renewing their promotional partnership. While it means many things, most importantly, players won’t be able to claim Prime Gaming Loot for their favorite Riot IP for much longer.
There could be a plethora of reasons why Amazon has taken this route. But the most likely reason is that players don’t usually pay for Amazon Prime to get these loots. They usually just make a new account to get the 7-day free trial and claim these rewards.
As for when this promotion will end, Riot mentioned that players can still get Prime Gaming Loot till March 2024. Afterward, these capsules will be discontinued for the foreseeable future. Riot has yet to announce whether there will be any alternatives for these monthly rewards but they have a few months to figure things out moving forward.
